Viewer Discretion Required: The Reality of ‘New’ media

Importance of Viewer Discretion to cope up with prevailing media bias

You switch on the news channel and see a person shouting at the highest of his lungs trying his best to make you think that the establishment is ‘always’ right. You flip the channel and are welcomed by a man who barely resembles Imran Khan, mimicking the Pakistani PM. Yet one more channel flip and comes a person on your TV screen, taking sarcastic digs at the screaming anchor while propagating his agenda.

News media in today’s context holds a particularly complex place. While there is no denying that in a democratic country, journalism and news act as power balancers and checkers. The commercialisation of news that has come up to be the truth as a consequence of competition and TRP races, has caused sensationalisation of stories. So something like PM visiting his mother is given more coverage than a crucial subject. Not just this but the increasing competition has also led to journalism counting on political parties for funds, thus biased news presentation.

Social Media: The New News Source
Social Media: The New News Source

For a short time, social media sites were considered the perfect successor. Since social media didn’t believe TRP’s, it had been assumed that bias wouldn’t seep in there. But social media comes with its perils. In some other context, the ‘personalised content’ trait of Social Media would be appreciated but within the context of stories, personalised content causes you to sleep in a bubble. You’ll be shown the content, you engage the foremost with. So if you follow leftist accounts, your opinion will progress from what’s shown as facts on those accounts. Which entirely kills the motive of stories within the first place. News should only present events as they’re happening. What to form of it should dwell in the hands of the audience, which, unfortunately, isn’t the case, right now. Social Media has also caused a faster spread of lies. Independent journalism, that became a fad with youngsters like Dhruv Rathee and Pratik Sinha could have brought change but even then the importance of viewer discretion can’t be neglected.

Need of the hour is that the ‘spectator’ becomes the ‘questioner’.

Ravish Kumar, Journalist, NDTV

The circumstances that we live in mandates every citizen to actively pursue true news. To become what they call, “active citizens”. To understand everything about everything and keep an open mind with well-formed opinions. As a citizen of a democratic country like India, it’s our responsibility to not just receive news but actively engage with it. We can not stop watching the news altogether since it’s only when we hear differing opinions that we get to introspect and see if we truly believe in what we are saying. The trick is to seek out a balance between the consumption of news and it’s analysis.

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