Scent of the rain

Short Story by Akansha Bhardwaj (Entry No. 4)

Strong winds blow my hair from my face, soothing my body. Giving me the feeling of someone being there, patting my head as if saying: “it’s okay”, “you’re okay”. Being in the rain, staring at the clouds, brings back the memories of those days where I used to slide across the rooftop with my brother, carefree and spirited. The scent of rain used to reach us way before the rain ever did. The excited giggles that used to fill up our home, the loud footsteps and shrieking, betting on who would reach the rooftop first, are now mere memories I look back on.

Were those the good days? I wonder, now standing on the very same rooftop with the absence of those footsteps and a presence of silence that defines my closed-off relationship with my brother, the same scent of rain brings me solace as if telling me to let go. And so, I step into the pouring rain. It feels nice, cold and warm at the same time.

My clothes stick to my body, and then I laugh. I laugh as I feel the rain around me, making me wish I was a child again. The rain does this to me, making me feel whole. I question myself did I change or was it, my brother, that now we won’t even look at each other? Did we finally grow up? Was this how growing up feels like? Is it time to let go of my childish wish for my brother to once again push me across this rooftop that now I stand on? The rain hits me hard this time, bringing me back to reality, me standing alone in the middle of my rooftop. I lay down and close my eyes, letting the rain and its scent make me feel safe again. That’s where I am now: a safe place, lying with my eyes closed with no worries about what tomorrow brings with it, where I can cry and blame it upon the rain. Ah, I think to myself, “if I could stop the time, now would be the perfect timing”. It feels ticklish, though now that I’m laying down facing those dark clouds, afraid of the thunders that are sure to come by any second now. I think to myself, “I better get up and head downstairs”.

“Are you planning on staying there forever?” I hear.

Keeping my eyes closed, I smile to myself, recognizing that irritating voice. If I open my eyes now, would he know that I had cried or would he too pretend to blame the rain? I hear footsteps. Not long after, I feel the warmth of a body lying down beside me. I turn my head and look at him. He sure did grow a lot, looking tired from the last time I met him. I feel him grabbing my hand and squeezing it.

“How did we end up like this?” he said.
We stayed like that for a long time until we could hear our parents shouting for us to come down.
We laugh hearing those familiar words.

“It feels nice,” he says, and hearing him say this, I could feel the melancholy leaving my body just like that.
“It sure does,” I reply, and as the thunder starts to hit, we get up to leave.
I turn back and look up at the skies and think, “maybe not that much has changed” the feeling of a hand squeezing mine, I turn back to look at my brother looking down at me with warmth in his eyes, and I smile back.
The scent of rain that lingers after the rain now holds memories of my home feeling whole once again.

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Content Marketing For Beginners : The Basics

Career in writing

“I wish to pursue a career as a freelance writer, but I don’t know where to start. I have some experience in b2b content marketing, but that’s about it. How can I boost my content writing skills to produce great content which will help me grow in this field?”

Why Content Marketing?

Are you passionate about writing and want to turn this hobby into a career? Are you tired of taking content writing and SEO classes from all the different places, but it just doesn’t seem to work? Is the traffic on your website still low, or your clients still unhappy? There is a high possibility that this happened because you were only focused on writing the content and not marketing it. 

Hmm, what does this mean?

All you cared about was using SEO strategies, placing keywords in your article in ways that will attract the audience. You didn’t bother learning about one of the crucial things required in this digital world – Content Marketing.

Now, what is content marketing, why you should master it, and how it will help you immensely in the long run, irrespective of how much time you have spent in this writing world – everything is in this guide. 

Ok, But What Is Content Marketing?

So before we dive into all the content marketing strategies and techniques, we need to ask ourselves one question – What is Content Marketing? 

You surely have heard the phrase Content Is King. Even though this phrase is overly-used, it still stands true. Content is what makes your article, blog, video what it is. The SEO techniques you use, the keywords you strategically place, the tone you go with – all these things are secondary. What you have to offer is what matters the most, and that is your content. 

Give it a thought,

Without content, what would the SEOs optimize for search engines? What metadata would they hunt for, for robots like Google and Bing to rank? Every email you compose, every blog you write, every video you create, every podcast you produce is your content, and that is what should be of utmost importance before anything else.

So now,

Content Marketing is creating and publishing content for a specific audience. You know your audience so well that you produce exactly what they want and have content strategies designed specially for them. It is not searching for keywords and placing them in the headlines for the sake of it. Content marketing is much more than that.

The Better You Know Your Audience, The More They Will Like You

Create For An Audience

Even though both content writing and content marketing aimed at attracting a target audience, the latter will help you in the long run. Content writing may get your site some traffic but does not build a connection with your audience.

Content marketing, on the other hand, is about building a relationship with your readers – this makes them more interested in what you have to offer.

Maybe they will

  • Share your content with their friends
  • Add a comment
  • Leave a like on your blog or video

All these things tell the search engines that people like your page and, this, in turn, helps you gradually go up in the search list.

Sounds fun, doesn’t it?

As much fun and easy as this sounds, remember it requires a lot of time and patience. You cannot expect to top the search ranking by writing just one article aimed at a specific group of people. You are to write and fail and then write again.

The better you connect with your audience, the more they will like your content. Why? Because you will be writing what your readers want to read. Knowing your target audience will help you write the content they need – the language you should use and even the fonts and color schemes that would attract them. 

Remember You Are A Human Talking To Other Humans

Now that you know your audience, their likes and dislikes, remember that they don’t want to read something written by a robot.

Many SEO strategies fail because

  • The writers focus so much on these techniques.
  • They forget that they are writing for people, not the engines.

Write as if you are sitting with your readers in a cafe and talking on this topic.

Wait, but what about the keywords and stuff?

You can work on them once you finish creating your content. Run it through some tools, and add whatever words you need to. But while you write, you write what you have to say and what your audience needs to hear, not what the engines demand.

Content Marketing Is Not Just Writing

Lastly, the greatest misconception of all – that content marketing is just about writing blogs and articles. It is absolutely not true.

You can use the content marketing techniques for video, podcasts, infographics, and literally anything which provides information to a group of people

Can I Master Content Marketing? 

Absolutely yes. But can you do it without lots and lots of practice? Nope.

Only knowing the techniques of content marketing is never enough. You need to try and fail and try again and again till you master this art. You can even come up with your own marketing strategies and grow and succeed in this online realm.

Written by: – Sakshi


Pollution is becoming the most significant risk factor in human life, especially those living in India. A numerical scale, i.e., AQI (Air Quality Index), is used to measure the air quality of an area in a day, which includes the consideration of eight pollutants, namely PM10, PM2.5, NO2, SO2, CO, O3, NH3, Pb as the significant parameters. Central Pollution Control Board is a statutory organization under the Ministry of Environment and Forests; India’s government releases data on air quality of cities in India daily.

 air pollution chimney clouds

The data shows that Ahmedabad, Delhi, Patna, Gurugram, and Lucknow are the cities immensely affected by pollution for 2015-2019.
Stubble burning has been a tradition for decades, followed by farmhands in Punjab, Haryana, and other northern India, impacting the air quality to a greater extent. But according to a report, stubble burning contributes less than 20 percent of pollution to the environment. Other concerning reasons for air pollution in the country are the emission of dangerous gases from vehicles and waste-to-energy plants in every city’s suburbs.

Most people in metropolitan cities like Delhi, Mumbai, Bangalore, and Chennai use private transport over public transport, which increases the level of pollution even more. There has been a rapid increase in two-wheeler and four-wheeler for the past few years, increasing environmental pollution. Diesel vehicles are responsible for 66 percent of air pollution.

A report revealed by the WHO (World Health Organization) says that about 600,000 children die from respiratory diseases breathing in toxic air each year. The alarming news is that about 99 percent under the age of 15, 1.8 billion youngsters, and 630 million children under the age of 5 are breathing toxic air, leading to the disastrous health of the individual. The air that is inhaled by humans now contains toxins like sulfate and back carbon causing premature death and asthma at a very young age. In India, 30 percent of premature deaths are caused by air pollution.

The life expectancy by more than four years. Significantly the concentration of toxins is high in the states of Bihar, Uttar Pradesh, Haryana, Punjab, and Delhi, with a shortage of six years in the average lifespan of residents staying in these states. Diabetes is growing at a concerning rate among Indians.

Exposure to outdoor air pollution is also increasing the risk of a decrease in a child’s intelligence, eyesight, maternal health, mental health, menstrual health, and the list goes on. According to doctors, air pollution can also increase the possibility of getting covid-19 to an individual.
Government and the public both play a significant role in controlling pollution. The government should pass unerring ordinances or laws to check the air quality in every region.

As a responsible and concerned citizen, we can do the following: -Drive our car less. -Turn off the engine while the red signal is on. -Less usage of plastic and stop burning it. -Stop having campfires. -Planting more and more trees. -Using eco-friendly materials.

Written by Debnath Saheli.


Highlights :

Snapdragon 665
In-Display Fingerprint
33W Flash Charging
32-megapixel front camera

Full Specifications:

Vivo V20 SE has launched its latest smartphone in India, the “Vivo V20 SE where SE stands for Special Edition,” as the newest addition to the v20 series that only includes the Vivo v20 pro is expected at the end of this month.
The brand new smartphone is electrified by the Octa-core Qualcomm Snapdragon 665 SoC that runs on Funtouch OS 11 on top of Android 10. The smartphone trigger with a 6.44-inch full HD+(1080×2400 pixels) AMOLED displays a 20:9 aspect ratio.

Vivo v20

Camera (VIVO V20 SE):

The Vivo V20 SE comes with a triple rear camera setup, which includes a 48mp primary sensor with an F/1.8, an 8mp sensor with an F/2.2 wide-angle lens, and a 2mp sensor with an F/2.4 lens for bokeh effect. The front camera, placed inside a tiny notch, has a 32mp camera sensor for selfies. There is also an in-display fingerprint sensor.

Connectivity & Sensors:

It has 128GB of storage expandable via microSD card (up to 1TB). Connectivity options includes 4G LTE, WiFi, Bluetooth 5.0, GPS/ A-GPS, FM Radio, and USB Type-C port. V20 special edition is loaded with a 4100mAh battery that supports 33W Flash Charge fast charging.
Talking about the sensors, it includes an ambient light sensor, magnetometer, accelerometer, and proximity sensors. The Phone measures 161×74.08×7.83 and weigh 171 grams.

Vivo V20 SE Price in India:

This android phone comes in two color options, Aquamarine Green and Gravity Black. Vivo V20 SE is priced at Rs. 20,990 for the 8GB+128GB variant. The company has planned some launch offers for interested customers. You also get a one-time screen replacement on the purchase of the new phone. Various major and minor banks are offering finance options.

Written by- Rajan Kumar
Instagram- I_am_rk_8115
Blogger- tech universe

Nobel Prize 2020: Uniquely Significant for Social Welfare, Women Empowerment, and Gender Equality

One of the most esteemed awards given for intellectual achievements in the world is nothing but the Nobel Prize, which is awarded annually from a fund granted for the purpose by the Swedish inventor and industrialist Alfred Nobel.

Every year, this prestigious award is announced in Physics, Chemistry, Medicine, Literature, Economics, and the distinguished service to humanity, commonly known as the Nobel Peace Prize.

Physiology/ Medicine: This year, the Nobel Prize for Physiology or Medicine has been awarded to American medical researchers and virologists – Harvey J Alter and Charles M Rice and British scientist Michael Houghton to discover Hepatitis C Virus.

And this discovery has revealed the unknown causes of Chronic Hepatitis. As a result of this discovery, highly sensitive blood tests for the virus and new medicines are available now. Now, we are hopeful that one day this infectious disease would be eradicated.

Physics: The Nobel Prize winners of 2020 for Physics are three astrophysicists – Roger Penrose from the UK, Reinhard Genzel from Germany, and Andrea Mia Ghez from the USA.

One half of the prize has been given to Roger Penrose to discover that a black hole formation is a robust prediction of the general theory of relativity.

And the other half of the prize has been given to Reinhard Genzel and Andrea Mia Ghez to discover a supermassive black hole at the center of the Milky way galaxy.

Andrea Mia Ghez is the fourth woman to receive the Nobel Prize for Physics.

Chemistry: Researchers Emmanuelle Charpentier of France and Jennifer Anne Doudna of the USA have been awarded the 2020 Nobel Prize in Chemistry for developing CRISPR/Cas9 genetic scissors, which is one of the sharpest tools of gene technology and will help to improve cancer therapies.

And the most important and exciting thing about the Nobel Prize for Chemistry, 2020, is that a women team has been awarded a Nobel Science Prize for the first time.

Peace: This year, the Nobel Peace Prize has been awarded to the World Food Programme or WFP (which is an agency of United Nations) for their remarkable efforts to combat hunger, bettering conditions for peace in conflict-affected areas, and preventing the use of hunger as a weapon of war and conflict. And WEP’s efforts have made a remarkable instance to eradicate hunger, which is one of the UN’s missions.

Economic Sciences: The Nobel Prize winners for Economic Sciences, 2020, are none other than the American economist’s Paul Milgrom and Robert Wilson for their work on commercial auctions, i.e., improvement of the auction theory and invention of new auction formats for the auctioning of many interrelated objects.

Literature: The Nobel Prize in Literature 2020 has been awarded to the USA poet Louise Glück ‘for her unmistakable voice that with austere beauty makes individual existence universal.’

Her poetry focuses on the unfortunate realities of being human, dealing with themes such as death, childhood, and family life.

Louis Glück is the fourth woman to win the Nobel Prize for Literature and the sixteenth woman Nobel Laureate.

The Nobel Prize comes with a medal and One Million Swedish Crowns, but this year the prize money has increased to Ten Million Swedish Crowns.

Traditionally, in the earlier years, the coveted prize winners were invited to the Swedish capital Stockholm for talks and the award ceremony. Still, this year the ‘Nobel Banquet’ has been canceled for the ongoing Covid-19 pandemic situation. The award winners will be honored, especially in their own countries, by the Nobel Committee.

And finally, it is imperative to discuss the significance of The Nobel Prize, 2020, on the ground of not only social welfare but also on the field of Women Empowerment.
Earlier, women were not allowed to take science subjects as the society thought they could not do well in Science. So, for many, many years, the science subjects were beyond the women learners’ reach.

But, this year’s Nobel Prize Ceremony and the four women Nobel Laureates have shown us that a woman can shine in the field of Science as well as in the field of Literature.

So, which matters is not the gender rather the effort and the skills to shine in any field.

And so, we must not be gender-biased in any case, and obviously, in the case of education; instead, we must give every learner equal opportunity for humanity’s welfare.

Moreover, this year’s Nobel Prize will inspire every woman, every person, and also the upcoming generations to achieve their utmost achievements through their skills.

Written by Dyuti Banerjee.

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