Markets: – A constantly changing Landscape

COVID-19 pandemic is a Humongous problem for companies everywhere, and it’s practically impossible to ignore the issue – it has changed the way business is executed everywhere. Many owners and work managers are failing to shift the regular marketing strategies to a digital marketing (The new normal). They are overlooking the situation because perhaps they have hope that some sudden turn of events towards normalcy will occur in the times of chaos. Whatever may be the cause but this inability to adapt will cause grave concerns to the economic survival of the company. Indian Markets, for the past few years, are constantly in a transition.

“Market is about two things, Marketing and Sales”

Online Shopping has been one of the major causes of loss to many Retailers and even whole-sellers, especially in urban localities. Because online markets are controlled by big multinational companies they marginalize their profit shares to such a low that, shopkeepers fail to catch up with them. So shopkeepers joined hands with them, this move was beneficial for both as the Online platform’s variety received a boost and reach of Shopkeepers increased to farthest corners of India and World.   

Many organizations have shown great adaptability by appointing digital marketing. This pandemic has made it absolutely essential for any trader, businessman, or Shopkeeper to appoint Digital Medium of Marketing and sales.

  • The impact – COVID: 19 on Market

There is no business which lies unaffected by the pandemic. In turn, this unaccustomed reaction has had a detrimental ‘trickle’ effect on larger B2B companies work as providers to these smaller businesses.

Every business, be it your neighbourhood departmental store or an enormous multinational firm, can benefit from digital marketing. Customers still need the products and services as much as ever—what these companies need to do is change the way they reach their target audiences. Even if a small enterprise doesn’t have an online page or portal (one in four do not have), it’s not very late to join in the businesses that are thriving online.

  • Coming to – HOW TO?

It’s time for the affected businesses to make the transition from a fortress store to a digital provider by contacting their customers, reviving unused online assets like websites and social media profiles, and pedalling full speed ahead.

  • Shifting daily operations online

There are very few organizations that cannot make the transition of their daily operations. Credit to video conferencing applications like Zoom, Skype, and many other executives and managers can communicate and impart instructions to staff and hold client meetings from anywhere. 

  • Sales teams can take orders and reservations and provide services to customers via email, chat, or video. They no longer have to commute; they can even start work early leaving customers with longer support hours.
  • Services that were previously delivered in person are surprisingly amenable to video presentations. Clients can pay online and receive a video link to live sessions.

Many businesses are cutting costs on their marketing efforts due to COVID-19, but what they should really be doing is grabbing advantage of the new opportunities that are rising.

This emphasis on digital marketing is not something that they’ll want to slow down on once the lockdown ends. Online shopping is going to stop no-time soon, and most companies will find those web-based interactions to be convenient than in-person meetings.

Stores will reopen but alongside newly adopted ways of selling and engaging with customers.

Talking of Digital Marketing, Digital Services, Digital India, we find one thing common that is Digital. Technologies and Gadgets are sure to expand and improve and in the process, a large number of job and services opportunities will emerge in Technology Development, Gadget Repair, Software development, coding, Data encryption, Data decryption, and Data Handling spheres.

  • Skills

India has the largest workforce worldwide but India stands nowhere in the list of Developed nations. The reason cited for this poor performance is the lack of skill in the workforce. Blaming only the individuals is not right because the Indian education System plays spoilsport due to its monotonous behaviour.

A number of govt. backed Skill Development programs have been launched recently but the major hurdle in the success of these programs is insuring proper implementation.

To grab these upcoming opportunities and chances by both hands we need to be prepared, these opportunities will demand skills like familiarization with Gadgets, computer languages and other technical know how’s? Those, who will fulfil these needs, will surely get an edge.

  • Author’s Take

While digital marketing may be regarded right now as an emergency plan, but by the time this is over, everyone will likely realize that it’s more than a temporary measure rather than a sustainable one. So “GO DIGITAL, BE FUTURE READY” and upstage and up veal everything.

~By Shubham Yadav

Rising population: The major concern for the nation

 One of the gravest advancement gives most developing nations in the world are confronting is population. According to United Nations populace measurements, the total population rose by 30% somewhere in the range of 1990 and 2010 which is an alarmingly high rate. The unreasonable populace has different unfavorable impacts remembering undue weight for the natural resource. Likewise, the populace is certainly not an all universal challenge. It is explicit to countries whose economies have yet not accomplished maximum capacity and advancement.

     India’s en route to being the world’s most populated nation. This is bad news The rising populace is a worldwide issue today. India is the second-largest nation on the globe after China. Every seven individual on the globe is an Indian. Because of the blast of the populace in India and Gujarat, day by day issues can be seen. In India, the progression of the population rise is by all accounts seen that in the year 1891, the total populace of the nation was 23 crores 60 lakhs; in 1901, it was 23 crore 83 lakhs. Hence the number of inhabitants in the nation expanded by 23 lakhs in 10 years. That is, the yearly rise in the populace was under 2 lakhs. In 1991, India’s populace was 25 million and 20 million. Also, in 10 years the number of inhabitants in the nation was added to 1 corer 37 lake individuals. That is, the yearly development in populace is more than 11 lakhs. In any case, in 1921, the number of inhabitants in the nation diminished by 7 lakes 72 thousand individuals. Subsequently, in 1921 the number of inhabitants in India was moderate and whimsical After 1921 fast and consistent populace development is occurring in India. Consequently, the year 1921 is alluded to as the “great Year of the Year”. In the three decades somewhere in the range of 1921 and 1951, India’s populace has expanded by 2.7 crores and 4.24 corers individually, and the nation’s populace was 25 crores in 1921. It expanded to 36 crores in 1951; the number of inhabitants in India in the 50-year gala followed by 7.81 crores every year, 10.9, 13.3, 15.8 lastly in the 1991-multi decade, more than 18 crores populace was included. Accordingly, after 1921, there is a quick population rise in India. The number of inhabitants in 1901 was 23 crores 83 and it was 63. In the year 1963, it has been multiple times. The number of inhabitants in 43 crores lakhs of 1961, two in 1992, two of every 41 years. In 1951, India’s populace was 36 million, 10 lakhs, in 53 years, in 2004, there were three multiple – 108. This ago, India’s populace took 90 years to multiple times.

The current populace of India is 1,380,456,029 as of Tuesday, July 14, 2020, given Worldometer elaboration of the most recent United Nations information.

India 2020 populace is assessed at 1,380,004,385 individuals at midyear as per UN information.

India populace is proportionate to 17.7% of the complete total populace.

India positions number 2 in the rundown of nations (and conditions) by the populace.

The populace density in India is 464 for every Km2 (1,202 individuals for each mi2).

The all-out land area is 2,973,190 Km2 (1,147,955 sq. miles)

35.0 % of the populace is urban (483,098,640 individuals in 2020)

The median age in India is 28.4 years.

Our population will be at the top in world population graph by 2060

In the mid-2020s; India’s populace is expected to surpass China’. India’s populace will peak at 1.65 billion of every 2060 and start plunging after that as indicated by UN projections, however, a few demographers anticipate that the decrease should start decades sooner. Africa, notwithstanding, will keep on becoming as the century progressed, hitting 3 billion during the 2060s.

Why is it necessary to control our population?

Overpopulation is a trouble that can be fathomed distinctly with an apprehension of the natural resources and its interaction with individuals. The development of a national Indian arranging commission for populace control is seen as fundamental for propelling all individuals to reduce population size.

Without populace control, a blast of the population will occur and as an outcome, access to the fundamental needs of human presence will be significantly harder to get. Monetary development will be influenced if populace development goes unchecked.

Populace rise has two measurements: it is as a chance to accelerate monetary development, yet also, burden if it isn’t overseen appropriately.

 Population growth has two dimensions: it is as an opportunity to accelerate economic growth, but also a burden if it is not managed properly.

In the event, if we care about the ecosystem systems, other life on this planet we would control our populace rise. Our blossoming sapiens populace demands a tremendous measure of land, for the regular asset, for land for agribusiness to take care of ourselves, land for urban areas, this land and land use dislodge wildlife and natural surroundings. loss of habitat IS the main explanation species become wiped out, today!

Measures to control the rising population

The following are the best functional methods which can be utilized to control population rise:

Education

Education structures the foundation of an individual and economy. When instructed individuals know and comprehend the damages which a high population rise rate has. Educating, particularly women education, can do some amazing things in controlling the populace. An informed man and lady can promptly comprehend the advantages of a nuclear family. Without adequate instruction, most estimates like awareness campaigns and women strengthening will end up being deficient and inconsequential.

Delayed Marriages

The issue of child marriage is exceptionally noticeable in specific nations with high populace like India, Pakistan or Bangladesh. A marriage at a young age prompts a long-span for conceiving a child. Likewise, young marriage lack individuals of the education and awareness required to be delicate towards and comprehend the outcomes of bringing up so many children. A UN report has proposed that there would be a critical decrease in total populace if the legitimate for marriage is made 20 years.

Governmental Actions

Not much result can be achieved from these if family planning and use of contraception remain optional instead of mandatory. Strict legal steps are required for child marriage, education, the abolition of child labour and beggary and family planning to reap significant benefits from it. Proper enforcement of laws related to child labour, slavery and beggary will ensure that parents don’t sell their children or send them out to work thus forcing them to raise a lesser number of kids.

Providing Incentives

Incentives have to be a productive strategy measure in battling most rising issues including population. Giving health facilities, guidance or even monetary incentives can be exceptionally compelling to control the population. There are some motivation approaches like paying a certain sum of cash to individuals with not multiple children or free or limited instruction for the single kid and so forth which are set up in most developing nations confronting populace related difficulties and has likewise ended up being a valuable measure.

.Medical provisions

One major downside of developing nations is that of constrained and exceptionally driven medical services. Given the high country urban separation in creating nations, accessibility of good medical clinics and specialists is constrained to urban focuses accordingly bringing about high infant death rate in provincial territories. Rural individuals, to guarantee that probably a portion of their children endure, bring forth an ever-increasing number of children subsequently adding to the populace growth. if provided with ideal medical services, population rate will more likely to get decrease.

Spread Awareness

Individuals should be advised and made to comprehend the outcomes of having an excessive number of children. Government and non-government establishments can convey awareness advising individuals how they will be not able to give great sustenance, instruction or medical facilities to their kids on the off chance that they have too much. The populace is likewise an explanation behind ignorance and maladies and lack of healthy sustenance and its negative impacts are required to be imparted to the overall population to extend their thinking and comprehension.

Women Empowerment

In most developing nations, women are not viewed as comparable to men regarding power. Such conclusions are extremely common in Islamic nations and even India and Bangladesh. Gender discrimination is a significant explanation of populace development. Individuals continue bringing forth kids to have a larger number of a male child than females. Enabling lady with a state in issues concerning them like labour and instructing them to fight against discrimination will guarantee a healthy and mindful society.

Eradicate Poverty

Why most underdeveloped nations have the most elevated population growth rather than rich ones. poverty has a straight connection to populace rise. In developing nations of Asia and Africa, kid work, slave exchanging and human dealing are profoundly common. African nations for instance despite everything have the most extreme revealing of slave exchanging however exchanging of people is lawfully prohibited wherever on the globe. Individuals bring forth children and offer them to rich individuals who thus utilize these children in different arduous and unethical tasks. If not sell, these guardians power their children to ask or work at a delicate to procure some extra money for the family. These individuals accept that more children mean more hands for asking and work and in this manner more money. Without solid measures for development and destitution destruction, different techniques for populace control may end up being ineffectual.

Easy and Cheap availability of Contraceptives

Guaranteeing that individuals have simple and modest access to contraception devices will help to stay away from instances of undesirable pregnancies and births. Each state-owned hospitals ought to be made to give economically proficient anti-conception medication meds or medical procedures since poor have neither the methods, not attention to utilize contraception. Utilization of condoms and contraceptives must be publicized and advanced alongside guaranteeing modest and prepared access to these. Contraceptives don’t just end up being a significant populace control measure yet, also, forestalls spreading of sexually transmitted infections like AIDS in this way guaranteeing nuclear healthy families.

Development

Why the enormous population and the expanding pace of it is the greatest concern looked by the developing countries of Africa and Asia while the equivalent is an almost no danger in nations like America, Europe or Japan. Absence of Development suggests high destitution, high illiteracy, high discrimination, absence of consciousness, absence of medical services and hence expanded populace development. Any economy is named created is its populace is non-discriminated and just. By diminishing separation among sexual orientation and class and guaranteeing improvement of the entire populace rather than a given portion of society would wipe out the challenge of populace rise for once.

America: A Reliable Partner or An Opportunist?

India was never on the radar of the U.S four decades ago. Then all of a sudden the world gaze turned to the nation located in the subcontinent when it successfully carried out its nuclear tests in 1998.  The present-day relations between India and the U.S can be broadly categorized into two types, three particular phases by four different administrations over the past two decades since 1998.

The economic liberation of India in 1991 called for investments from across the globe and also some major U.S corporations were interested but India still wasn’t much noticed or in simple words India wasn’t considered to have potential.

The other two types of India-U.S relations can be found broadly synonymous to the idiom “awe & majesty”. The administrations of Bill Clinton and George W. Bush are the ones falling into the category of awe as that marked the beginning of better relations. This was no doubt due to indications of losing hegemony for the United States of America with the paradigm shift of the world balance coming at the helm of Asia with China’s strategic ascent. The reaction of Clinton administration marked the coming of temporary sanction as India showed the world that’s its nuclear arsenal is not only abundant but also functional. Then it was the same administration that visited India two years later in 2000 and that was marked as a very successful visit. That was the new dawn of Indo-U.S relations.  It was when Bush administration held the Oval office that Indo-U.S ties began to flourish with the signing of 2005 Defence Agreement which made the whole world more interested in India but the centerpiece of the relations came with the signing of 2008 civil nuclear co-operation treaty which shocked the whole world and then rose a term in global political circles known as “the Indian exception”; the signing of the later set a precedent for the non-proliferation nations such as Pakistan, North Korea, and Iran.

The period of majesty arrived when the educator cum lawyer’s administration took their seats into the White House. While during the Obama administration no significant changes or improvements took place between the two states, but in the U.S more recognition started to garner for the three million-strong Indian communities who also held the highest median income among all ethnic communities in the United States.  There was a lot of high-level meeting and the most remarkable of them being President Obama’s address in the joint Indian Parliament where he even used some words from different Indian languages and set precedence and affirmed faith that the relations were in the right track.
It was when the Obama administration packed their things and the outrageous Donald Trump took into the Oval Office with a storm in the U.S Presidential elections that the relations took to a bumpy ride. The present administration’s “America First” policy with enhanced Visa ban and further scrutiny and troubles for immigration that has made the relations bumpy with failure to acknowledge that America is a land of immigrants who’ve indeed made the nation the world richest democracy and a global superpower. While the top political leaderships share what they refer to as “kinship” between them the relations have not shown that with the rhetoric.

America’s interest in India took a rise with the rise in threat in their global hegemonic order which they’ve created and maintained for over century. The enhanced ties and support to the Indian government are due to the indication to bag India in its side against the rising superpower, that is, China. The only substitute to obstruct China’s polarity in the world can take place with the help of its neighbor in Asia and with a more than the modest economy, a powerful military, and good diplomatic power in the international community, India is the most suitable opponent.

With this, the U.S has failed to acknowledge the fact that India has always remained non-aligned and only took the bastion of the international order when it perceived threats to its interests. That has led India to maintain as “strategic partnership” with the U.S and is not an ally. India more likes to be addressed as a friend with its sovereignty maintained and interests safeguarded.

America has always been an opportunist as it tries to please India as it perceives a threat from China while it remains neutral to India’s security complication with Pakistan, whom the U.S supports with a huge military aid to fight terrorism and Pakistan directs the weapons procured from that aid to point guns at India; also in the U.S stays neutral when China often dubiously calls the Indian state of Arunachal Pradesh as “South Tibet”. Therefore America is not a reliable partner, just an opportunist who is using India to maintain its hegemony in the world order and trying to keep China in check in Asia.
                                                                                       

                                                                                                    – Aanandita Singh

ONE CHILD POLICY IN INDIA

As we all know, China has largest population in the world and also it also famous for their ‘one child’ policy though many arguments and critics took place under this policy and also many problems were faced by the citizens of china.

After all the problems faced by China, many Indian ministers are planning for child policy also we all know India is the 2nd largest country in the context of population and everyday millions of mother gave birth to child and everyday population of India is increasing in 2016 Prahalad Singh Patel the member of parliament introduced the bill that would state that limited Indian for 2 Child Policy. However, this policy did not get much support from the other people.

 In early 2020 Mohan Bhagwat leader of National Volunteer Organization (RSS) came in the support of 2 child policy also he declared that 2 child policy will be their organization’s primary goal however many people criticize and claim that this proposal is attempt to limit Muslims population  in India.

  • 2 CHILD POLICY ON LOCAL LEVEL

Though 2 child policy is not in India on national level but some local laws are formed to control the population. Under this policy person who are standing in the election of Panchayat (local level) is having more than 2 children then he/she will get directly disqualified. This is done so that local people can get aware about 2 child policy and look up their local politicians and follow their 2 child example.

Also, in many states rules are been formed under 2 child policy, there will be penalties on the people who will have more than 2 children also there will be no rights given to the child born after the 2nd child the children born after 2nd child will not be able to get any government in future. Also they may not be able to get state provided health care and other nutritional supplements for mother and the 3rd child born.

Father may be fines and jail as the penalties also they may get less government facilities and restrictions in the government job and promotions.

  • CRITICS AGAINST 2 CHILD POLICY

 Many people are against this policy as this policy not only affects the human rights but also may slow down the development of the country. As everyone knows that India is growing country and it is coming up with booming technology industry, for which there is need of young people and if the 2 child policy came in India then might be their will be shortage of youth as for running the technology industry there is the need of young blood.

There are many problem which is faced by the China under 1 child policy more than half of the population has undocumented child after they already has one child also there was large difference in the gender and if this problem arise in India it may create problem like gender discrimination already India is male dominating society and 2 child policy may create more problem.

Also according to human right activist, Indian government is violating the laws of women by encouraging abortions and infanticides of female. Also this policy may result in reason for many men to leave their wife and give her divorce if the women go to political office.

Many uneducated women are also there who don’t even have any idea regarding 2 child policy and due to which they are facing problems many women run to political office and claim that they don’t know about these kinds of policy.

According to many critics these policy is attempt to limit the Muslim’s population in the country as every year there are more Muslim  fertility rate then Hindu which has created fear that Muslim will be become dominating over Hindu. Some also claim that RSS want to maintain the current ratio of Hindu and Muslim.

However, according to critics Muslims are likely to have more baby than 2 therefore this attempt will keep them away from government jobs and promotions.

  • CONCULSION

Despite, many leaders and government liked the 1 child policy but at some stage are country is different from there are country is rich in diversity and this may affect the sentiments of any religion or any gender as well. However it is important to control the population because increase in population is one of the main reason due to which many people are suffering from unemployment, poverty and pandemic disease like COVID19 it has also said after the lockdown the their will be rapid growth in the population which may affect the economy of our country and create problem in the development of the country.

                                                                       By Anjali Sharma

Why do angel investors prefer Tech start-ups over Non-Tech?

Start-ups (which indirectly fall under MSEs category of taxation) since 2014 have collected around $100 billion and are on the ever-accelerating way to mark its way to $500 billion by 2025, with a projection to create over 35 – 40 lakh jobs. 

It was a beautiful day for Mr. Singh. He had invested in an idea introduced by a bunch of boys who had recently graduated out of an Engineering College. It was something related to irrigation technology with the name “Ivy-Irri Tech”. Mr. Singh had no idea what it was, but his financial advisor and accountant advised him that the investment would garner good profit in a very short period of time. After he found everything to be appropriate, he wrote off a check for Rs 3 crore for 3,000 shares to Ivy-Irri Tech boys. Today, he received the triple of his investment (i.e., Rs 9 crore) as the start-up was brought under the banner of a multinational corporation (MNC).

Mr. Singh was indeed an ‘angel’ who invested in the start-up seeing the growth projection as calculated by the discounted cash flow (DCF) method. He knew and took all the risks on the idea. Like Mr. Singh, there are a number of high-value individuals in our nation who are approached to invest in a small idea, which the ones presenting are able to convince (or show) to be of big worth in a short period of time.

A few days went by and the boys again contacted him over the notice they received from the Income Tax Dept. The notice stated that they had to pay 30% as ‘Angel Tax’ clause of Section 56(2)(vii b) of the Income Tax Act, 1961.

These start-ups operate in a very vulnerable environment and anything can happen any moment. All the money made in the first half of the day may just vanish off by second. The basic principle of start-ups is a low investment to high yield, in less time.

According to Economic Times, “Angel tax is a term used to refer to the income tax payable on capital raised by unlisted companies via the issue of shares where the share price is seen in excess of the fair market value of the shares sold. The excess realisation is treated as income and taxed accordingly.” This is charged when the initial “angel” investor is an Indian, while foreigners are exempted from it as that’d just add more to Foreign Direct Investments (FDI) category. Also, the value of start-ups is counted against the industry suggested method of DCF with the net value present (NVP) method that increases the difference between the projected margins to the excess premium earned.

Hence, now the start-up will have to pay the excess of what they received of initial capital (i.e., Rs 3 crore).  In shares & dividend terms – Mr. Singh bought 3000 @ Rs 10000 each. He sold them (the startup sold it to the MNC) at a premium (excess from Market Value – profit) of Rs 30,000 for each share. Hence, for 3000 shares the excess profit is Rs 6 crore. Now 30% of Rs 6 crore is Rs 1.80 crore and that is what the start-up is charged as “Angel Tax”.

This is a major de-motivation to the hardworking, innovative minds that have worked hard to put up the efforts to bring their dream into happening, just like the “Ivy-Irri Tech” chaps and returned the initial investment in a triple in less than some years, but now are a victim of the ‘Angel Tax’.

However, the income tax regimes in our nation, which are duly unregulated at the helm of dysfunctional bureaucracy and call for immediate reforms at a great extent, do not spare even the ‘angels’. This taxation regime has led to the inclination of angel investors into investing in tech start-ups and deviating from the non-tech cohorts. The falling of start-ups into MSEs category, the very narrow definition of start-ups, and the bureaucracy which looks for an opportunity to put to their advantage, are the reasons for non-tech start-ups being not worth investment against hassles.

Of the limited few exemptions in Angel Tax, the angel investors tend to avoid the non-tech sector as there’s a very obstructive measure which restricts the investment into immovable objects. So if the start-up in non-tech sectors, would involve investment in immovable assets (which is the case in most non-tech start-ups) then the investment would not fall into exemption into start-up’s seed funding and thereby incurring additional taxation.

The ruling Govt. has presented a very ambitious plan to lead India to a $5 trillion economy for which there needs to be a safe growth rate in the economy at 11.3% (also assuming rupee falls to the dollar, further) for the next five years with no exception contrary to the present which is less than 4%. Further, with Moody’s downgrading India to ‘Baa3’ category, just one rank above “junk” category, the onset of FDIs flowing into Indian start-ups seems reclusive and does not seem to recover anytime soon. So, the Income Tax Act, 1961 needs to reform from its very core to match up the economic challenges of the 21st century for Indian investors to keep the market afloat and its operations flared up. Time is money, and neither of that we do have. 

                                                                                                                             – Aanandita Singh