India’s New Social Media Rules

The Government of India has launched new guidelines or rules for social media platforms. The new rules call for identifying the ‘first originator’. The new rules apply to all social media platforms, including WhatsApp, Facebook, Twitter, Youtube.

Personal messaging apps like WhatsApp, Telegram, or Signal need to track the origin of messages that contain wrong information, misleading, or against law and order of the country. Previously the messages were encrypted to provide privacy to the users. Now to track the origin of these messages, these apps need to break the end-to-end encryption. The social media platforms now will have a tough time maintaining the privacy and tracking the origin of the messages, which is a near-impossible task with the available technology. Personal messaging apps do not want to end the users’ privacy, which, otherwise, may result in many users leaving the apps.

The Government of India has no interest in seeing the contents and maintains that privacy is a fundamental right. “We don’t want the content because the content is already out there in the form of tweets or messages. But, who began the mischief? This, they (social media platforms) will have to disclose,” said the Minister of Electronics and Information Technology, Ravi Shankar Prasad, while announcing India’s new IT rules on February 26.

The new rules also extend to over-the-top (OTT) platforms like Youtube, Netflix, etc. OTT platforms now need to follow a 3-tier regulation mechanism. The new rules also asked the OTT platforms to self-classify their content according to five groups based on age suitability.

Other social media like Facebook and Twitter should allow users to post what is allowable as per norms. Users can now file a complaint within 24 hours of receiving ‘objectionable’ content. Social media companies should appoint a Grievance Officer to resolve any issue quickly to deal with online complaints.

Information Technology Rules 2021 is undoubtedly a boon for most users who have previously been the victim of fake news or blackmailing content. However, it has become a severe headache for the IT social media giants to follow some issues. It may result in doing away with the privacy of contents, thus interfering with the users’ rights. Let’s see what plans the social media platforms and OTT platforms come up with.

To know more about the new Information Technology Rules click here.

Written by – Himadri Paul

Content Marketing For Beginners : The Basics

Career in writing

“I wish to pursue a career as a freelance writer, but I don’t know where to start. I have some experience in b2b content marketing, but that’s about it. How can I boost my content writing skills to produce great content which will help me grow in this field?”

Why Content Marketing?

Are you passionate about writing and want to turn this hobby into a career? Are you tired of taking content writing and SEO classes from all the different places, but it just doesn’t seem to work? Is the traffic on your website still low, or your clients still unhappy? There is a high possibility that this happened because you were only focused on writing the content and not marketing it. 

Hmm, what does this mean?

All you cared about was using SEO strategies, placing keywords in your article in ways that will attract the audience. You didn’t bother learning about one of the crucial things required in this digital world – Content Marketing.

Now, what is content marketing, why you should master it, and how it will help you immensely in the long run, irrespective of how much time you have spent in this writing world – everything is in this guide. 

Ok, But What Is Content Marketing?

So before we dive into all the content marketing strategies and techniques, we need to ask ourselves one question – What is Content Marketing? 

You surely have heard the phrase Content Is King. Even though this phrase is overly-used, it still stands true. Content is what makes your article, blog, video what it is. The SEO techniques you use, the keywords you strategically place, the tone you go with – all these things are secondary. What you have to offer is what matters the most, and that is your content. 

Give it a thought,

Without content, what would the SEOs optimize for search engines? What metadata would they hunt for, for robots like Google and Bing to rank? Every email you compose, every blog you write, every video you create, every podcast you produce is your content, and that is what should be of utmost importance before anything else.

So now,

Content Marketing is creating and publishing content for a specific audience. You know your audience so well that you produce exactly what they want and have content strategies designed specially for them. It is not searching for keywords and placing them in the headlines for the sake of it. Content marketing is much more than that.

The Better You Know Your Audience, The More They Will Like You

Create For An Audience

Even though both content writing and content marketing aimed at attracting a target audience, the latter will help you in the long run. Content writing may get your site some traffic but does not build a connection with your audience.

Content marketing, on the other hand, is about building a relationship with your readers – this makes them more interested in what you have to offer.

Maybe they will

  • Share your content with their friends
  • Add a comment
  • Leave a like on your blog or video

All these things tell the search engines that people like your page and, this, in turn, helps you gradually go up in the search list.

Sounds fun, doesn’t it?

As much fun and easy as this sounds, remember it requires a lot of time and patience. You cannot expect to top the search ranking by writing just one article aimed at a specific group of people. You are to write and fail and then write again.

The better you connect with your audience, the more they will like your content. Why? Because you will be writing what your readers want to read. Knowing your target audience will help you write the content they need – the language you should use and even the fonts and color schemes that would attract them. 

Remember You Are A Human Talking To Other Humans

Now that you know your audience, their likes and dislikes, remember that they don’t want to read something written by a robot.

Many SEO strategies fail because

  • The writers focus so much on these techniques.
  • They forget that they are writing for people, not the engines.

Write as if you are sitting with your readers in a cafe and talking on this topic.

Wait, but what about the keywords and stuff?

You can work on them once you finish creating your content. Run it through some tools, and add whatever words you need to. But while you write, you write what you have to say and what your audience needs to hear, not what the engines demand.

Content Marketing Is Not Just Writing

Lastly, the greatest misconception of all – that content marketing is just about writing blogs and articles. It is absolutely not true.

You can use the content marketing techniques for video, podcasts, infographics, and literally anything which provides information to a group of people

Can I Master Content Marketing? 

Absolutely yes. But can you do it without lots and lots of practice? Nope.

Only knowing the techniques of content marketing is never enough. You need to try and fail and try again and again till you master this art. You can even come up with your own marketing strategies and grow and succeed in this online realm.

Written by: – Sakshi

Sardar Vallabhbhai Patel and Rashtriya Ekta Diwas

From the year 2014, Rashtriya Ekta Diwas or the National Unity Day is being celebrated on October 31. Every year this day celebrates the birth anniversary of Sardar Vallabhbhai Patel.

Vallabhbhai Patel was born on October 31 in Ninad of district Kheda. And he was brought up in the countryside of the state Gujarat.

Later he became a successful lawyer, a good organizer, and an influential leader of the Indian National Congress. Sardar Ji was also a freedom fighter.

He successfully led the Satyagrahas of Kheda, Borsad, and Bardoli in Gujarat against the British Raj. Patel got appointed as the 49th President of the Indian National Congress while promoting the Quit India Movement.

Gandhi Ji gave him the title of ‘Sardar’ for his excellent organization skill in the Bardoli Satyagraha.

Initially, as a disciple of Mahatma Gandhi, Sardar Patel dreamt for the independent ‘Akhanda Bharat’ ( which means that Undivided India).

But for the ‘divide and rule’ policy of the British, ultimately, Undivided India got divided into two parts, i.e., India and Pakistan.

Sardar Vallabh Bhai Patel

And on that eve of Independence, India’s sovereignty was at risk because approximately 565 self-governing princely states were going to be released from the British Bondage. At the same time, there was no idea of an entire country.

In this time, Sardar Patel Ji sensed the urgent need for the integration of the princely states. He followed an iron-handed policy and made it clear that no princely state would remain independent and in isolation within India.

It was complicated and problematic to amalgamate the princely states to reform self-governing India.

But Sardar Patel handled this crisis very efficiently and integrated the princely states with his diplomatic skills and foresightedness.

Sardarji took charge of the states department in July 1947 and appealed to the Princes’ patriotic and national sentiments and invited them to join the formation of a democratic constitution for the national interest.

He persuaded the Princes to surrender their defense, foreign affairs, and communication to India’s Government.

So, by his tactics, he succeeded in breaking the separatist Princes’ union. On August 15,1947, all 562 princely states ( except Junagarh, Hyderabad, and Kashmir) acceded to India.

After Independence, he served the country as the First Deputy Prime Minister and India’s first Home Minister.
After that, he carried the threefold process of assimilation, centralization, and verification of the states. These were amalgamated to form a union, that union merged with India’s Union.

Later, he handled the Junagarh and Hyderabad crisis with his great diplomatic tactics. He also managed to defeat the Nawab of Junagarh and the Nizam of Hyderabad.
And as a result, these two states also got amalgamated into the Union of India.

Thus, by Sardar Patel’s calculated methods, the princely states got absorbed into the Indian Union. Moreover, the solidarity of the nation got secured without any civil war.

He requested India’s people to live together by uniting (Ek Bharat) to create a foremost India (Shersth Bharat).

And for his massive contribution to unification and integration of Indian princely states into the Indian Union, Sardar Vallabhbhai Patel is known as the ‘Iron Man of India’ and
he is also remembered as the ‘Patron Saint of Indian Civil Servants’ as he established the modern Indian services system.

In the year 2018, the Government of India unveiled a 182 meters tall statue of Sardar Vallabhbhai Patel, called the ‘Statue of Unity,’ the tallest statue in the world.

It is situated on the bank of the Narmada river in the Kevadiya colony, facing the Sardar Sarovar Dam near the city Vadodara.

Now every year, Rashtriya Ekta Diwas or the National Unity Day is celebrated on October 31 through several organized events like ‘Run For Unity ‘ (a marathon race), National Unity Pledge, Ekta Parade, etc. for increasing awareness about Sardar Patel’s contributions.

But this year, for the worldwide Covid-19 outbreak, the Day was celebrated virtually by oath-taking ceremony, speeches, and webinars.

Moreover, we must perceive the hard works and sacrifices in exchange for which we have today’s United Modern India. So, at the stage and anyhow, we must keep ourselves united for the sake of ‘unity in diversity.’

Written by Dyuti Banerjee.