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Copywriting or Content Writing? What’s more powerful?

When we talk about Freelancing, two major roles pop up in mind instantly – content writer and copywriter. Many of them think they are the same. Some think copy is more powerful, and others believe the content.

The biggest difference between copywriting and content writing lies in its purpose. Copywriting is selling your brand; content writing is telling them about it while delivering valuable content. Copywriters write copy, and content writers write content.

What you actually need to know is that brands of all kinds, whether big or small, whether established or start-up, need copywriting and content writing to stay fresh and updated. So there’s plenty of opportunities for writers out there to try out and experiment, which works best for them. It is just a matter of seeing which one you have a knack for and sticking with that one along with improvising with the same.

Both are equivalent parts of the business industry. The difference lies in serving the purpose. Once you are clear with your “why” behind the purpose, your work life will become much easier.

Written by – Sonali (© Copyright Protected)

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